Crafting an Irresistible Offer: The Bullseye Approach to Boosting Conversions and Sales The Kilimanjaro Offer.

The Offer is the single most important element in your marketing that you can't afford to make mistakes on. For anyone who has watched the Matrix (whether its the first one or the fourth one) you will see how Morpheus made the best approach to presenting the blue pill or the red pill. Another movie with great insights of the benefits of making a great offer is the Wolf of Wall Street. The offers they made brought to clients  exactly what they needed but somehow most people keep crafting their offers like they are crafting African Proverbs and metaphors. Indeed with such offers, one can "WOW" their audience, but will such a strategy bring in conversions and sales? NO.

What you need is to scale things up. Get the correct offer in place, one that is so irresistible to your prospects that they can't refuse your products. Just like in the days of our forefathers, your offer must be sharped to precision, ready to penetrate once your aim is on the bullseye target. It's the very tip of your arrow. A Good Offer means good copy which brings in the good traffic. Let's not forget you want to convert strangers into high paying clients. 

The very first step of this process of crafting your offer should be concentrated on gathering the needed raw resources. The market research data. That elusive precise identification of the target audience is key. FIND YOUR BULLSEYE first! Here I mean the dead center bullseye, not the outer rings or somewhere in between but the REAL DEAD CENTER. 

What do people really want?

What really motivates them?

What makes them buy?

As a businessperson you are looking at reducing three main things no matter what platforms you may be using. 

Cost per lead, 

Cost to acquire a customer, and

Return on your AD Spend.

 You have to teach yourself to sell what people want. As elementary as it may sound so many people, don't do it. They want to hop on the trend, when that train is at full speed down the rail, like the bullet train from Tokyo to Kyoto. It will crush and burn you. Trust me. 

 Take the time to fully get an understanding of what is happening in the market. Gather that intel of your prospects. Conduct those easy surveys utilising availble tools such as whatsapp. Incentivise prospects inorder for you to get that data. Read the articles on this blog because you know and appreciate that its always good intel that you get.  

Businesses that want to grow and I mean grow exponentially in the next coming years have to adopt a more aggressive approach to market research and how to incorporate data-driven decisions in their strategy. Analytics and artificial intelligence is definitely here to stay and no more can they think it will not affect them even if you are the San people living in the remote parts of the Kalahari Desert, the use of these two for better and quicker service and product turnover is coming whether you like it or not. You better start Chatgpt-ing stuff for better results.  

I recently got my copy of Sell Like Crazy by Sabri Suby- The Australian Marketing Expert were he highlighted some shocking information, which am going to share with you now. 

"96% of all businesses fail within 10 years, with 80% failing within the first two years. But even the 4% that make it aren’t necessarily successful or profitable; it just means they’ve survived.

If this weren’t enough… 95% of companies will never reach $1 million in annual sales. And out of these rare few, 95% won’t ever make it to $5 million. And of those, 98% won’t get to $10 million. And very, very few go beyond $100 million. "With such stats, it is now an entrepreneur's duty to get that arrowhead sharpened prickly point in order to hit that bullseye each and every time. 

My takeaway from such stats, however, is that businesses grow, and we can grow to be that percentage which is making the $100 Million mark in revenue. Focus and getting the necessary market research data is key towards that success. 

Ask yourself what are the features of my products? 

What are the benefits of each feature to my prospects?

Its the elementary stuff that really brings the bacon home. As the marketer you then have to sync research data with the benefits of your products. Alot of individuals don't take the time to look at this important aspect. They are quick to create copy and offers around the features and benefits of their products and services, hoping the prospect will come across what they have instead of them matching what they have with what the market needs.

DON'T FORGET, WHAT YOU WANT TO DO IS SELL WHAT PEOPLE WANT. NOT WHAT IT IS THAT YOU HAVE TO SELL. 

Get an idea of what people are saying about the current products that are similar to yours, what people love about them, what they say is lacking about them. You can do this on Amazon, Reddit, Forums, Facebook, Ask.

Don't pinhole what you got and try and shoehorn it into your market. You want to be adding and creating other products that are compatible with what your market is thirsting & starving for. 

Let's move from being a product seller to being a true data driven marketer with incredible offer that cuts through its market like a hot knife cutting butter. 

Answer the markets problems and you get your leads, conversions and sales. Create the chance for yourself to receive a motivated buyer.  

What does the market want? 

What does it do? 

What keeps them up at nights? 

What do they enjoy about the existing producsts? 

what do they hate about the existing products? 

What are the short falls on that? 

This is where you can position yourself for a lucrative business.  

Marketers have to be like water, fluid, moving unhindered whether it's a big nasty boulder in the way or huge mountain. Cutting through that all. Egos have to be left at home and the business of delivering what the market needs has to come into play. You need to be able to change your offer, scrap things, start from scratch, add things on, splitter just a part of your full service and offer it as a separate service or product, especially if it delivers specifically to what your market needs and requires.

  

An offer basically has two parts to it:-

 (a) what does your market want? 

(b) what is it the market needs to do in order to get it?

As a businessperson you have to sit down on your first draft(s) and just write. Write your copy as if you are convincing your own grandmother to sell her dentures in order to get the product you are offering. Just write. Don't tone it down at all. WHY, because it is for your eyes only at that moment. Think about what is a dream come true moment for your prospect. Think about what would cause your prospects to walk over a coal of fire to get to it. Start from a place of solid foundation, power, energy, with words which give off magnetic impulses that draws your prospects near to you, just pulling them in with each word and sentence.

Later on, you can whine down the volume on that offer so that you write about what you can actually deliver.  

Always understand that there is risk present in the business transaction that you are conducting within your market. One area you should avoid as the plague, is asking the prospect to take the risk on your behalf. Don't burden your customer and prospect with that risk.